FlowPay Mobile

Service
Website Design
Industry
Software
Year
2025
Live website
https://webflow.com/

Short Overview:

A detailed case study showcasing how I redesigned a fitness tracking app for a startup in the HealthTech industry. The project focused on improving the user experience, enhancing engagement, and increasing daily active usage

Problem Statement:

FlowPay's user base was growing, but feedback revealed that users found it difficult to track their progress or set goals due to a cluttered interface. The app also had inconsistent visuals, which weakened its brand presence and user trust.

Goals & Objectives:
  • Create a streamlined user interface for goal tracking and daily summaries.
  • Introduce a consistent visual design aligned with FlowPay's branding.
  • Improve user retention and engagement metrics by at least 20%.
Project Scope
Type of Project:
Mobile App UX/UI Redesign
Duration:
4 months
Deliverables:
User Personas, Wireframes, High-Fidelity Prototypes, Design System
My Role

UI/UX Designer: Mobile App UX/UI Redesign. Led the design process from research to final delivery.

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Collaborated with developers to ensure the design was implemented seamlessly.

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Conducted and analyzed user testing sessions.

Testimonial

Client Feedback

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Partnering with Jason was a game-changer. Instead of drowning in an endless chain of emails, there is clear and easy accountability meaning tasks actually get done!

Virat Kohli
Manager at Apex Media
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Jason transformed our ER interface in 4 months—finally, a designer who speaks both 'doctor' and 'design.' Nurses now find critical data 40% faster, and we’ve cut training time in half.

Mark Lin
VP Product, LoopDash
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Jason’s AR fitting room didn’t just boost sales—it made our luxury brand feel cutting-edge. 32% more conversions, 45% fewer returns, and our Milan team is obsessed.

Sophie Laurent
E-Commerce Director, Muse
Some questionnaires

All your questions, answered

What kind of design projects do you specialize in?

I focus on crafting intuitive digital products — from mobile apps and web platforms to dashboards and eCommerce experiences. My goal is to create seamless user journeys with a strong visual foundation.

Can you help with both UX and UI design?

Absolutely. I bridge UX strategy with pixel-perfect UI—from user research and wireframing to high-fidelity prototypes and design systems. My process ensures interfaces are both functional and visually compelling.

Do you work with startups or established companies?

Both! I’ve helped startups validate MVP designs and assisted enterprises in refining complex products. Whether you’re scaling fast or optimizing an existing platform, I adapt to your business stage.

What tools do you use in your design process?

For UX: Figma, Miro, and UserTesting. For UI: Figma, Adobe Suite, and Protopie. I also collaborate in real-time using Notion and Slack to keep teams aligned.

How do we get started working together?

We begin with a 30-minute call to discuss your goals. From there, I’ll craft a tailored plan covering scope and timeline. Once we align, we hit the ground running—keeping the process lean and results-driven.